About Me

Kristel received her Bachelor of Arts from George Washington University and holds a Marketing Certificate from Santa Monica College. She is currently the Marketing and Editorial Director at Grooby, the leading producer of trans erotica. With over eight years of experience, she has worked diligently as an advocate within her industry to promote visibility and empowerment through sex positivity.

Grooby is also the creator of the Transgender Erotica Awards, which celebrates the accomplishments of the trans adult community. Held in Los Angeles, the TEAs have been expanded to include three days of events: a fan-focused conference, the awards, and after party. Visit TheTEAShow.com for more information.

Most recently, along with fellow board members Buck Angel and Steven Grooby, she helped create the non-profit organization TAIF (Trans Adult Industry Foundation). TAIF provides life-affirming support services and resources to trans people, with a specific focus on the needs of performers in the adult industry.

Kristel is the 2017 XBIZ Industry Exec Award for Brand Ambassador of the Year for her work at Grooby. The company also won numerous awards at both XBIZ and AVN in 2017, including Trans Studio of the Year (XBIZ) and Trans Release of the Year for Real Fucking Girls (XBIZ and AVN). The marketing campaign she spearheaded for Real Fucking Girls was also nominated at AVN this past year.

In 2017, Kristel launched her PR + Marketing Agency, Ikigai Marketing.

Projects and Speaking Engagements

Click below to see recent projects and what else is in the works.


Got a question or want to say hello? Drop me a line below!

Los Angeles, CA
E-mail: kristelpenn@ikigaimarketing.com Phone:(818) 308-4182

Your Name (required)

Your Email (required)


Your Message